No matter the venue, Luxana watches make a statement.

About Us
Luxana Watches - The Dadi Nero & Dadi Bianca

About Us


Luxana watches

class & quality

Luxana was founded by two lifelong friends dedicated to crafting tasteful, yet bold timepieces. Founded in Newport Beach, California and operating out of Chestnut Hill, Massachusetts, the company’s flagship “Dadi” series embodies style and quality without breaking the bank. In the spirit of undergraduate budgeting, Luxana offers their customers reasonably priced timepieces with tremendous versatility.
At Luxana we strive to make our watch not an accessory, but a statement.
Michael Altieri - Founder/CEO
Luxana watches

Choose your style

The pairing of classically  designed faces and three interchangeable straps has positioned Luxana as a no-nonsense purveyor of unmatched quality and dynamism in the $100 price range. Founder and CEO Michael Altieri strove to build a business that “aligns with the values and quality expectations of my own inner circle. Luxana watches were designed with family and friends in mind...there’s no better feeling than customer satisfaction from the ones you love”. Mr. Altieri puts his ‘money where his mouth is’ with a full-year warranty protection package and money-back guarantee return policy.
Never have I had a watch with such versatility
Luke (Wellesley, MA)
My son borrowed it for his school dance... I’ve never felt so hip
Adam (Los Angeles, CA)
A conversation starter on my first date. I owe Luxana big time
Brian (Palm Beach, FL)
I feel like I really own three watches all in one
Anthony (Denver, CO)
I wore it with five other groomsmen... talk about class
Jeff (Portland, OR)
I needed an everyday watch, now I have my Luxana
Thomas (Boston, MA)
Switching straps makes the watch feel brand new
Blake (Houston, TX)
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